Preshrunk Identity

Problem: The branding company Limelight Apparel wanted a new look for their brand to stand out from the competition.

Solution: The company went through a total re-brand, and I was the primary designer for this. We changed the name to preshrunk, and I came up with the new logo and sub-logo marks to carry out the brand ideals that Preshrunk stood for. They wanted to stand out from all the other “kitschy” brand apparel companies and offer a quality product. I designed a fresh, clean brand approach that would match this mentality.

I designed the identity: logo, sub-logo marks, colors, typography, business card, letterhead, the brand guidelines pamphlet, and collaborated on the website while under the employment of Preshrunk. These are primarily what are featured here.

Preshrunk Business Cards