Problem: The branding company Limelight Apparel wanted a new look for their brand to stand out from the competition.
Solution: The company went through a total re-brand, and I was the primary designer for this. We changed the name to preshrunk, and I came up with the new logo and sub-logo marks to carry out the brand ideals that Preshrunk stood for. They wanted to stand out from all the other “kitschy” brand apparel companies and offer a quality product. I designed a fresh, clean brand approach that would match this mentality.
I designed the identity: logo, sub-logo marks, colors, typography, business card, letterhead, the brand guidelines pamphlet, and collaborated on the website while under the employment of Preshrunk. These are primarily what are featured here.