Author Archives: amorscher

Winston Churchill

Winston Churchill Medium: Digital; letterpress Size: 10.25 x 8″ Problem: Creating a bound book that highlights the life of one of the individuals on Time Magazine’s “Top 100 Most Influential People” list. Client: Student work Solution: I created a book about Winston Churchill and his exemplary rhetoric. Since the book focused on the words of […]

Preshrunk Identity

Problem: The branding company Limelight Apparel wanted a new look for their brand to stand out from the competition. Solution: The company went through a total re-brand, and I was the primary designer for this. We changed the name to preshrunk, and I came up with the new logo and sub-logo marks to carry out […]

Bent Tree Coffee

Bent Tree Coffee Medium: Digital; pencil Size: 3×4” Problem: Create two illustrated labels to highlight the seasonal coffee to be represented at Heinen’s grocery stores in Northeast Ohio Client: Bent Tree Coffee Roasters Solution: I created fun, quirky illustrations to be used on the bags in the form of stickers.

Wedding Postcard Set

Wedding Postcard Set Medium: Mixed: micron pen and digital for all designs Size: 7 x 5” Problem: Create an illustrated postcard. Solution: This started as a project for Illustration II, but evolved into a wedding invitation for a friend. The invitation design was transformed to create an identity that appeared on a website, thank you […]

GOOD Magazine

GOOD Magazine Medium: Medium: Mixed: micron pen, pencil, digital Size: Original 8 x 20” Problem: Design a 3 page magazine article for GOOD magazine. Solution: The topic I chose was Autism Awareness, and I illustrated a story based on my old friend Sean. I used simple line drawings to make the piece fun, as the […]

Krupnikas Recipe

Krupnikas Recipe Medium: Mixed: micron pen, gouache, digital Size: 16.667 x 6.25” Problem: Create a recipe for They Draw and They Cook. Solution: “Krupnikas,” or honey liquor, is a Lithuanian alcoholic delicacy. This recipe had been in my family since before they came to America, so I tried to incorporate Lithuanian patterns in the bee.


Alligator Medium: digital Size:Original 17 x 11” Problem: Design an animal character to experiment with shape, pose, movement, and line of action. Final resolution in color. Solution: In order to come up with a solution, I abstracted and sketched many alligators to capture one with a crafty character. A miniature story is developing here to […]

Cool Jazz Cats

Cool Jazz Cats Medium: Mixed: pencil, micron pen, digital Size: Original 11 x 14” Problem: Design a cover for an article highlighting the Cleveland Jazz Festival in the Enjoy magazine. The top 3 would be used in the article. Solution: I was inspired by Cliff Roberts and Nate Williams to create a fun illustration featuring […]

Gillian Welch Poster

Gillian Welch Poster Medium: Digital; including various pencil and charcoal textures. Size: 10×12” Problem: Promote a recent musical artist by means of a vinyl album cover or a poster. Solution: I created a poster for the album, The Harrow and the Harvest by Gillian Welch. The music gave a haunting southern folk feel, and I […]